About Us
Santa Barbara Soul is a heart-led community platform devoted to connecting the community to alternative healing and wellness practitioners and small businesses. We believe in the power of connection—to self, to spirit, to community—and in the importance of accessible, authentic healing spaces rooted in love.
Our Story
Santa Barbara Soul was born from a deep desire to highlight and support local small businesses rooted in healing, wellness, and soul-led service.
In a time when so many incredible practitioners and heart-centered businesses remain unseen, this platform was created to shine a light on the work being done quietly and powerfully throughout Santa Barbara.
Our mission is simple:
To connect the community with trusted, alternative paths to healing—while uplifting the small businesses, artists, and facilitators who are doing meaningful work beyond the mainstream
It started with Santa Barbara Soul Fest, a gathering of local healers, creatives, and wellness facilitators to share their gifts in an uplifting, embodied way. From there, the vision expanded to include the Santa Barbara Soul Wellness Directory, offering locals a trusted space to discover alternative healing paths and connect with practitioners who lead with compassion, intuition, and integrity.
Our Soul-led Journey Begins
Our Mission
Santa Barbara Soul is dedicated to fostering community well-being through the healing arts, holistic wellness, and conscious connection.
We create inclusive, heart-centered events that uplift local artists, healers, and small businesses—offering accessible spaces for personal healing, creative expression, and resource-sharing within the Santa Barbara community.
Our Vision
Santa Barbara is home to a vibrant community of
Artists, Healers, and wellness-focused small businesses.
Santa Barbara Soul exists to unite this community in a shared space of connection, education, and healing.
By weaving together alternative healing practices,
creative arts, and local resources, our resources and events foster deeper relationships, support local businesses, and create accessible pathways to holistic well-being for all.
Meet The Founder
Founded by Monica Gold Soul, Certified Trauma Support Specialist and Healing & Spiritual Empowerment Guide.
Santa Barbara Soul grew out of a vision to make healing more visible and accessible to the community. Monica saw the need for a central place where people could find aligned support—and where wellness businesses could be seen, celebrated, and connected.
From Santa Barbara Soul Fest, a seasonal healing and arts gathering, to the Santa Barbara Wellness Directory, our offerings are built to inspire awareness, connection, and collective growth.
